Pilgrim began in 1983 at the heart of Denmark’s vibrant festival scene. Founder Annemette Markvad, driven by her love for art, music, and human connection, created handmade jewelry that reflected her passion for storytelling. Festivals became her canvas—a space to share not just her designs but meaningful exchanges, weaving bonds with every piece sold.

What started as a small, heartfelt endeavor quickly grew into something extraordinary. Pilgrim's designs, rooted in Danish minimalism and crafted with care, resonated with people seeking pieces that carried personal meaning. Today, Pilgrim has evolved into a global brand, celebrated for its craftsmanship, authenticity, and commitment to empowering individuality—all while staying true to the values that began under festival skies.

The next chapter for Pilgrim began in 2014, when Robert P. Hayes, a Canadian with Gaspésien roots and an upbringing in Ottawa, encountered the brand during his time in Denmark. Inspired by its design and meaningful approach to craftsmanship, Robert brought Pilgrim to Canada, establishing a connection between Danish artistry and Canadian sensibilities.

Sustainability and ethics shape every step of our process. Guided by the "hand & heart-made" philosophy, we focus on creating with care for both people and the planet. As proud members of the UN Global Compact, we align our actions with principles of human rights, responsible production, and environmental stewardship, working towards a greener future.

With over 70% of our collections incorporating at least 75% recycled materials, we continue to lead with innovation and responsibility. Sustainable materials and packaging, including recycled plastics and FSC-certified paper, reflect our drive to minimize impact and inspire industry-wide change.

Transparency remains at the heart of our efforts, with openness in sharing progress and challenges as we strive for continued improvement.

Headquartered in Montreal, Pilgrim North America is 100% Canadian-owned, blending Danish artistry with Canadian passion. With operations built on three pillars—wholesale, retail, and ecommerce—we bring our designs to life across the nation.

Wholesale partnerships with 260+ independent businesses showcase Pilgrim in 550 retail locations across Canada.

Retail stores—nine and growing—provide immersive environments where customers can explore our collections fully.

Our team of 96+ dedicated employees is the heart of our operations, ensuring that our values of craftsmanship, sustainability, and connection remain at the forefront.

Through strong partnerships with independent retailers and wholesale clients, Pilgrim uplifts local businesses, bringing communities together while staying true to our mission of creating beauty with purpose.